The Briarwood real estate market is emerging from a year-long hibernation. If your plans to list your home were put on hold in 2020, it’s time to dust them off!
We are currently seeing a buyer’s market in Briarwood, but that doesn’t mean that you shouldn’t put a “For Sale” sign in your window. With a careful pricing strategy, you can sell your home without settling for a low-ball offer.
When it comes to selling your Briarwood real estate, you can always go it alone, but we don’t recommend it in a buyer’s market. An experienced, local real estate agent will help you nail an effective pricing plan. That being said, it’s critical to understand your agent’s pricing perspective.
Here are three real estate pricing methods that your agent might use to assign the perfect price to your property:
Comparative Market Analysis (CMA): When we say “real estate comps,” this is what we mean. A CMA considers recent sale prices of similar homes in your immediate neighborhood to put a price on your property. This strategy is common, and we would be surprised if your agent didn’t use it.
Start a bidding war: This is a controversial strategy in Briarwood real estate, but it has its time and place. In a buyer’s market, some agents might advise their clients to price their home slightly lower than the competition to draw more attention. If enough buyers are interested, they might try to outbid each other, driving up your selling price.
Consider real estate search engine benchmarks: Your agent might want to tweak your listing price so that your Briarwood real estate gets more visibility on popular search engines such as Zillow or Trulia. Here’s how it works: If you’ve decided to list your property for $505,000, lowering the price to $500,000 might increase your visibility.
If pricing your Briarwood real estate is as confusing as a calculus class, we can help! Get in touch with Briarwood Realty today to learn more about selling successfully in a buyer’s market.